Trend Alert® December 18, 2009
Gerald Celente, director of The Trends Research Institute provides a synopsis of his upcoming Winter Issue of the Trends Research Journal.
Here are Gerald Celente’s top trends to look for in 2010:
1. The “Crash of 2010”
Today, even as government spokesmen and the major media proclaim that the world is emerging from its near-cataclysmic recession, we predict the “Crash of 2010.†The rising equity markets, on which claims of recovery are based, are worlds away from the hard reality of the streets. Unemployment statistics tell the real story of real money that millions of real people no longer have and can’t get, regardless of rising equity markets.2. Depression Uplift
As times get tougher and money gets scarcer, one of the hottest new money-making, mood-changing, influence-shaping trends of the century will soon be born. Those that see it first and follow it through will profit the most.3. Terrorism 2010
Years of war in Afghanistan and Iraq – and now Pakistan – have intensified anti-American sentiment and increased the number of individuals seeking revenge. NATO allies contributing troops to the wars will also be targeted.4. Neo-Survivalism
The realities of failing financial institutions, degrading infrastructure, manipulated marketplaces, soaring energy costs, widening wars, and terror consequences have created a new breed of survivalist. Motivated not by worst-case scenario fears but by do-or-die necessity, the new non-believers, unwilling to go under or live on the streets, will devise ingenious stratagems to beat the system, get off the grid (as much as possible), and stay under the radar.5. Not Welcome Here
In 2010, the anti-immigration movement, long building, will arrive and stay in the US and abroad….In the US, with mid-term elections coming up, what to do about the “illegals†will be a hot- button issue that will top the political agenda and serve as a galvanizing force for a new party.6. TB or Not TB
About two-thirds of Americans are Too Big (TB) for their own good and everyone else’s. In the wake of the national debate on health care, which has failed to focus on the enormous financial costs of obesity and overweight, 2010 will mark the outbreak of a concentrated War on Fat.Houses, cars, debt loads, deficits, state budgets, the states themselves, foreign aid, military budgets, bureaucracies local, state, federal and “too big to fail†businesses – they’re all Too Big.
7. Mothers of Invention
The need to overcome the effects of reduced individual buying power will lead to the invention of a new class of product which will be a major trend of 2010 and into the future: “Technology for The Poor.†Growing with the same speed as the Internet Revolution, the trend will be recognized, explored and exploited by legions of skilled but jobless geeks, innovators and inventors.8. Not Made In China
A “Buy Local/My Country First†backlash will be the first sign of what we forecast will become a massive, “circle-the-wagons†movement. As economies continue to decline and even more jobs are lost and/or sent abroad, it will be seen as politically incorrect and financially self-defeating to plunk down money to enrich multinationals at the expense of local and domestic producers.9. The Next Big Thing
The next colossal casualty of the Internet Revolution will be TV/cable networks. Technological innovations already in place will enable enterprising upstarts to gouge out large chunks of market share from daytime, primetime, news and opinion-based programming.




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